Louvres Hotel Group, number one hotel group in East Africa, signed its 3rd hotel in Ethiopia, pursuing the expansion of an ambitious network covering sub-Saharan African metropolitan areas.
Already present in 8 Sub-Saharan African countries, with 17 hotels comprising a total of 2,300 rooms under its Tulip Inn, Golden Tulip, and Royal Tulip brands, Louvre Hotels Group continues its growth strategy by reinforcing itself on the Ethiopian market.
The 5-star Hotel in ADAMA
Is one of the first sites outside capital cities, being present in major cities of Ethiopia is the demonstration of the group willing to go a step ahead in the development of its brands. Adama’s location on the highway that relies on Addis to Djibouti and the surrounding offer of restaurants and clubs in the vicinity justify the choice of this particular location. The site also profits from its quiet location at the recreational side at the Rift Valley.
“For the last year we have been pursuing a very ambitious expansion plan, opening one hotel per quarter and signing one new deal each semester, this plan reflects our trust in the hospitality business potential in East Africa, but not only, it also reflects the trust investors are putting in our ability as operator to accompany them in the fructification of their assets. We are treasured with investors which have the ability to share our values they do, dare and dream” explains Alain Sebah, President Golden Tulip for French-Speaking Africa and East Africa.
During this year Louvre Hotels Group continued to boost its international presence. The most impressive acquisition happened in South Asia, keeping up with the region’s constantly growing leisure and business tourism. The group became a majority stakeholder in Sarovar Hotels, an Indian company made up of 75 hotels on the premium, mid-range and budget sectors.
In the African continent, the group penetrated the Ugandan market with a new hotel in Kampala and inaugurated yet another in Cotonou, both under the Golden Tulip Brand. Early 2018 the refurbishment of the historical hotel La Croix du Sud in Dakar is due to open under Golden Tulip flag. In Comoros Islands, the group secured a new deal for a Resort & Spa hotel. Many other projects are currently under development or construction in the region. In fact, some twelve hotels are planned for 2018, enabling the group to double its presence.
“ Our company is proud to work with such respected Brand Golden Tulip to bring a Conference Business to our beloved Country especially in our vibrant Business City – Adama and also provision the generation on the technology transfer and advancement ”states Mr. Bezu Beyen – President of Gende Import & export, the hotel’s owners.
Gonde & Golden Tulip partnership was monitored thanks to Ozzie Hospitality Management Group – Mr. Kumneger Teketel, Managing Director Ozzie Hospitality, who negotiate and consult the developer, said that Ethiopia will soon be a great MICE Destination for Africa and Ethiopia got vibrant Business City all over the Main Regional Cities like Adama that boost the conference and leisure business.
The number of tourists welcomed across the African continent has more than doubled over the past fifteen years, increasing from 26 million to 56 million in 2014, according to the Tourist Investment and Business Forum for Africa.
Hotel guests and the travel agent will also be able to benefit from Louvre Group’s ongoing royalty programs – Ambassador’s Club and Flavors Club, which enables members to earn reward points which are redeemable at all Louvre Group properties worldwide.