Dubai Tourism Conducting Multi-City Road Show Across East Africa


As part of its efforts to promote the city’s ever-evolving tourism proposition to African tourists, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has organized a series of road shows across key cities in Kenya and Tanzania, and now in Ethiopia. Following a successful first edition in Kenya and Tanzania last year, the event aims to further strengthen relationships with key industry stakeholders in the region. Together with 13 of its Dubai-based partners, Dubai Tourism is planning to conclude the regional road shows in Ethiopia on Friday, July 7th.

The series of events showcased Dubai’s expanding proposition of affordable luxury experiences to key travel partners in the East African region, spanning across travel, accommodation, entertainment, and events in the city, and placing a focus on family travel.

Dubai Tourism was joined by select partners including Dubai Healthcare Authority, Dubai College of Tourism, Dubai Immigration, Emirates Airline, fly Dubai, Le Meridien Hotels & Resorts, Sheraton Hotels and Resorts, Global Village, Rayna Tours, North Tours, Four Seasons Hotels and Resorts, Thumbay Hospital and Kerzner International.

Dubai’s DTCM (Dubai Tourism) reported that 4.57 million travellers visit the city, from January to March 2017, of this; Africa contributed 4 per cent in volumes. The city also recently celebrated the 22nd edition of the popular Dubai Shopping Festival and the fourth edition of the Dubai Food Festival that provided visitors and residents with a variety of delectable culinary experiences across Dubai.

Though it aims to further tap into the African market, recognising the immense potential, and will continue to showcase Dubai’s overall destination proposition, DCTM looks forward to welcoming more visitors through the course of 2017 and afterwards.


About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development, and marketing of Dubai’s tourism sector; markets and promotes the emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).

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