The Four Day Stay Of MICE East Africa Forum And Expo Along The 5th Hotel show Africa At The Millennium Hall, Addis Ababa

Ozzie Business And Hospitality Group Founder and Managing Director Kumneger Teketel W/G Picture By : SOL Image

The 2nd MICE  East Africa Forum and Expo and the 5th Hotel show Africa, that took place from June 8-11 at Addis Ababa, Millennium Hall,  has been a great success. Even on the last day of the show which was on a Sunday, there came visitors in the areas of the theme of the event including pronounced Artists and Athletes. The event hosted a Barista competition amongst 15 competitors sponsored by Moyee coffee. Mathias from Moyee coffee came in first place and he was given a full travel coverage to Holland, Amsterdam and also materials for the company. In second place came Muluken from Tomocca Coffee and was awarded 2,000ETB along equipment for the company and last but not list was Wondimagegn from Ambassador Hotel who won 1,000ETB  and materials for the hotel.

Mathias, From Moyee Coffee Picture By: SOL Image

At the opening ceremony, Rick Taylor, Head of South African Tourism: Convention Bureau and Ikechi Uko, Chief consultant at Jediidah Promotions won the personality of the year 2016 award.

Rick Taylor’s credentials cover the management, marketing, and growth of big brands and destinations throughout a 20-year advertising career followed by 20 years in tourism, dealing at the highest levels of international, national, provincial and local government and commerce. He has a demonstrable track record in providing innovative and marketing led strategic solutions, combined with strong business development, communications, leadership and team building skills. During his advertising career, Rick was Managing Director of Johannesburg-based International Advertising Agencies’ Barker McCormac and McCann Erickson.   After owning his own hotel, he served as Chief Executive Officer of Cape Metropolitan Tourism and the Cape Town Convention Bureau for seven years and later as Head of the National Convention Bureau for South African Tourism.   Rick has been CEO of The Business Tourism Company since 2005 with assignments in Southern Africa, West Africa, East Africa, Europe, Australia and Trinidad & Tobago.    The Business Tourism Company is a well-established international African based tourism consultancy specializing in destination development, destination management, destination branding and tourism marketing strategies.

Rick Taylor, Head of south African Tourism: Convention Bureau
Picture BY: Mekbib Tadesse


He accepted his award for the African Meetings/MICE Industry Personality of the Year Award 2016 in recognition of his continued contribution for the advancement of MICE or the Meetings Industry in the continent of Africa. His effort to globally promote African Mice potentials and his dedication to supporting private start-up initiatives across the continents greatly helped MICE business initiatives to successfully break into the international market. Therefore, The MICE East Africa Forum and Expo and Hotel show Africa Hospitality Investment Trade Show, acknowledged his accomplishments witnessed throughout African MICE or Meetings Industry.

Meanwhile, Ikechi Uko, a Nigerian travel business consultant, travel promoter, tourism development expert,media consultant, journalist and author, the organizer of Abuja Bantaba and Akwaaba African Travel Market, the only international travel fair in West Africa, the project director of seven wonders of Nigeria (Naija7Wonders), CEO of Jedidah Promotions (an international media and tourism marketing firm for airlines, hotels and destinations across Africa) and publisher of Africa Travel Quarterly Magazine and accepted his award for the African Tourism And Hospitality Personality Of The Year Award in recognition to his invaluable contribution to the overall advancement of tourism and hospitality business in Africa. His tireless effort to promote African tourism and hospitality business becoming major sources of economic growth and social development as well as in building international reputations. And so the MICE East Africa Forum and Expo and Hotel Show Africa Hospitality Investment Tradeshow honored and acknowledged his continued works throughout African Tourism and Hospitality Industry.

Ikechi Uko, Chief consultant at Jediidah Promotions
Picture By: Mekbib Tadesse

There were visitors from across the world to visit and look for partners to extend their services. They were amazed by what they have seen in the show and they are looking forward to seeing the same show in different African countries to extend the promotion of the potential which Africa possesses in the sector as the event hosts put it. During the closing ceremony, Participants were given a certificate of appreciation for their contribution.

“The show is great for getting potential clients to come and meet you rather than organizing thousands of meetings. The breakout sessions are good for the visitors too, with plenty of options to focus on different themes. The visitors were definitely from the right type of companies. We met with system integrators as well as a lot of enterprises which is one of our key focuses. “Quoted Zelalem Tour and Travel Ethiopia

“We connect Hotels to the world, and being part of this show has helped us get the direct access to our potential clients and the hotels we represent to promote themselves.” said A Representative of TravelBook Group

Overall, the whole tradeshow has been a success for all those who attended it, and so one can say it has met its intended theme and goal as lots of the partakers were already looking forward to play a part in the next Show which is by 2018.




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