These one-of-a-kind balls were created by notable fashion designers such as Liya Kebede,Rachel Zoe, Betsey Johnson, Marchesa, Kenneth Cole and Rebecca Minkoff, and will be on display in San Francisco in the week leading up to the Super Bowl on Feb. 7. “In their statement the NFL expressed “we are pleased to partner with the NFL once again on this creative endeavor, which highlights CFDA Members unique talents and passion for creativity while giving back to youth and important fundraising initiatives,” said Adam Roth, the CFDA’s Director of Strategic Partnerships, in a statement. “With our collaboration, the NFL offers a unique take on the iconic football, particularly for women who care about fashion and also love the game.”
Proceeds from the auction will benefit the NFL Foundation, a nonprofit that seeks to improve the lives of those who play and are involved with the game of football.
Supermodel/actress and maternal health advocate Liya Kebede founded lemlem in 2007. The brand’s inspiration arose during a trip to her native Ethiopia. While visiting, Kebede met traditional weavers who no longer had a market for their goods, Kebede felt a need to preserve their art form while simultaneously creating job opportunities. Meaning “to bloom” or “to flourish” in Amharic, lemlem is handmade in Ethiopia from natural cotton and rooted in tradition, but woven with a modern touch. It aims to add a sense of diversity to the clothing market while fueling prosperity in another. Recently expanding beyond the hand woven category while still maintaining production in Africa, lemlem provides another voice for African causes as well as a beautiful embodiment of its traditions and culture.