These days, memes have become the superlative ways of sharing unspoken memories, means of communicating without having to seem so obvious about it with their simple yet expressive means of selling out conversations. Foreign memes are all over the Medias these days adjusting timely through every matter taking place around, but recently we were introduced to some local memes addressing our own issues through our own perspective. Abe Na Kebe. We had an exclusive Interview with the team and here is what you need to know about Abe Na Kebe.
- What inspired you to start the blog?
We are inspired by the contents we have been reading on Facebook. To our greatest dismay, we were witnessing people turning fb to an abusive platform where scores are settled, blames are put on others, others are demonized, character assassinations are assassinated and insults are let to fly around. The majority appeared to use Facebook for expressing good wishes on birthday celebrations, holidays, and the like. These observations made us to think that Facebook can be used for conveying ethical and non-partisan messages which are educative while they are still entertaining. These are the triggers for the creation and launching of Abe na Kebe.
- Is the company in sync with our culture?
Respect for the culture and religion of the different communities is one of the core values the company. So, as a matter of policy, we often check and doublecheck the contents of our posts for cultural, religious and political correctness and sensitivity before clicking the final button on our keyboards. This is a clear manifestation for the synchronization of the company with the culture of our followers and various communities, at large.
- Who are the people working on it? A little briefing on your team background?
The team consists of 5 hardworking and talented youngsters, who understand each other. The first creator of the Facebook page and different platforms manager is Yared Ayalew, who is from Mizan Teferi and he is 18 years old. The content creator and the second member of the team is the 15 years old tech enthusiast Amanuel Belaineh from Haramaya, the third member is Tewodros Mekonnen who manages and coordinates the team activities and his from Addis. The fourth member of the group who turns AbeNaKebe to life through animation is the 20 years old Zee Amanuale Abera from Bahir Dar, the last but not least member of our team is Yonas Alemayehu from South Sudan who develops the android application and who plays important role in the team.
All team members are dedicated and deliver what is expected from them on time. One of the deriving factors for the team to be as such dedicated is because it is fun to work in the team and everybody works based on his interest and has the motivation to achieve more. We make decisions based on discussion. Our organizational structure is somehow flat.
- Where Do You See This blog Heading?
We haven’t yet clearly articulated a path way that where this blog is heading to, but we sincerely hope and believe that this blog will be a brand with quality products such as: adorable and frequently watched Abe na Kebe TV series, Abe na Kebe comic books and Abe na Kebe toys. Last but not the least, the blog aspires to be a prominent advertisement center as well, as it boasts of having over one million fans and followers from different walks of life and corners of the country.
- What is the Biggest Risk to the blog?
The biggest risk to the blog is unethical rivalry which has resulted in the launching of fake pages by the evil-minded people who tried to mimic our fb page and yet with no sensitivity to the values, culture, religion and political views of the fb community. Consequently, this blog is feared to be misperceived by those who do not make distinctions between our real page and the fake ones.
- What was your journey like to get where you are?
Our journey was not very smooth and rosy over the last one year. Truly speaking, we have gone through some frustrating moments and mishaps. The most remarkable one is the decision reached by Facebook (The Company) to block our page that has hard won 400,000 followers, merely due to our naïve act of posting a copyrighted picture on Abe na Kebe Facebook page. This decision has unfortunately forced us to pass through a bitter experience that has obliged us to start the blog all over again from the scratch.
- What are your blog values?
The core values of our blog are: Respect, Open mindedness, Professionalism, Honesty, Endurance and Integrity.
- What are key features you plan to add?
Features like animated episodes, white paper advertising, and the likes are in the pipeline.
- How many users do you have? Tell us about your mobile app?
Abe Na Kebe boasts of having over one million followers on Facebook and 50 thousand mobile application users. Our mobile application has made Abe na Kebe to be accessible to all users owning smartphones and tablet computers. The application has allowed us to reach a vast audience majority of audience in different parts of the country and beyond. This has opened up a room for inclusion of those who can’t access Facebook or doesn’t have Facebook account.
- How have you changed since you started?
We have passed through a tremendous learning experience since our first blog. The feedback we have been receiving from various dimensions and the open society allowed us to improve the quality of our blogs. We have also eventually added a new product, animated episodes, with a view to deliver the messages in different modes and formats.
- There are many social media sites resembling your own. How can your users differentiate between your page and the copycats?
This is a difficult question to adequately answer right away. The sole way in that users can differentiate our page from the mimicked ones is simply by looking at the huge number of followers we have, that is, over a million. Period.
We also are trying to verify our Facebook page in order to make it easier for our fans to differentiate our Facebook page.
- Some of your posts are translations of English memes, doesn’t that affect your audience?
Even though some of the jokes that are sent to us are translated jokes from other English memes, we often try to have Ethiopian finger prints when we post it. And the translated version of the memes can be understood by the Ethiopian community more easily than the English version of the memes.